I’ve Got Nothin’!
Let’s face it. Sometimes you just don’t feel very social. There are just some days when you want to step away from your computer…. and do nothing. And that’s okay! While we spend so much time talking about content and “feeding the beast”, it’s also important to remember that your life and career won’t end if you simply take some time away from the computer and don’t post anything. As I’ve said many times before, there are no more...
What’s Your Thing?
In past Music and Media Monday columns we’ve spoken about feeding the beast; the need to create content to share with your social media contacts. If you need a refresher, you can refer back to our initial discussion HERE. Content is of course the key to social media interaction. And one way to have a constant stream of new content is to create a specific type of post that you become known for, kind of like your own “thing”. When I was in more...
Don’t Forget The Thank You…
Have you said “thank you”, lately? If not, what are you waiting for? When it comes to your social media relationships, the words thank you are extremely important and powerful. But sadly for many of us in the media and music business we have a difficult time with saying thank you. I was reminded of this fact by a recent Facebook post from a good friend of mine (who shall remain nameless). This person wanted to share the news with all of their more...
Puttering Around With Ping
Don’t let the headline fool you. We’re not talking golf in this week’s Monday Music and Media update. This week’s column is a companion to last week’s post about social media picture aggregators. This week I wanted to touch on social media aggregators for status updates, blogs, and micro-blogs (like Twitter, Plurk and Jaiku). And while I usually don’t recommend specific services, I break the rules this week to talk about the service more...
Picture Perfect?
Last week in our Monday Music and Media update we talked about the power of pictures and how they’re a great way to stay connected with your social media contacts. Now if you’re like me and you post the same content to multiple social media sites, posting pictures can sometimes become a royal pain. Depending on how many sites you work with, posting the same picture on multiple sites can become quite tedious, and if you’re posting multiple pictures more...
A Picture’s Worth…
You’ve no doubt heard the old adage that “a picture’s worth a thousand words” at least a hundred if not a thousand times throughout your life. And when it comes to your social networking it may not be equal to a thousand words, but it’s a great way to stay connected with your friends, fans, and followers on a regular basis. As you know, I spend most of my day (and night) in front of the computer. And that includes weekends and holidays more...
Instant Karma
I started writing this week’s Media and Music Monday report early this morning, but as Monday’s always seem to go, I got sidetracked quickly. It was another one of those Mondays. Urgent emails, numerous phone interruptions with just “a quick question”, and an extra conference call thrown in for good measure. Today reminded me of one of those days like when I worked in radio. You know the one, where you feel like a fireman running around more...
The Missing Link
Each week in the Media and Music Monday update my goal is to help you improve your social media interaction. And while we usually focus our attention on the BIG Four social media sites for music and media professionals (Facebook, MySpace, Twitter and YouTube) there are other sites that you should consider to build your online presence. Over the next couple weeks we’ll be addressing a few sites that you might want to include as part of your social more...
What Have You DONE Lately?
For nearly everyone, privacy is a huge concern when it comes to social media involvement. And for performing artists or members of the media who use social media to grow their careers it is easily the biggest concern. Whenever I sit down with one of my artists to discuss social media strategies, the topic quickly turns to privacy. I can honestly say that the concern for privacy is one of the main reasons that many performers (or media members for more...